Selling Data-Based Value in Business-to-Business Markets
نویسندگان
چکیده
منابع مشابه
Value Creation in Markets: A Critical Area of Focus for Business-to-Business Markets
The business market has been undergoing a paradigmatic change. The rise of the Internet, market fragmentation, and increasing global competition is changing the “value” that business marketers provide. This paradigmatic transformation requires changes in the way companies are organized to create and deliver value to their customers. Business marketers have to continuously increase their contrib...
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ژورنال
عنوان ژورنال: Technology Innovation Management Review
سال: 2020
ISSN: 1927-0321
DOI: 10.22215/timreview/1313